Capital One

Who among us isn’t interested in seeing how the other half lives?

Having never left the agency world to work brand side, I finally did this very thing (beginning in 2024 and ending January 2026) working as a contract Senior Creative / Copywriter in-house (Brand Creative) at Capital One. Initially hired to join the Café team, I eventually got to work on numerous Retail Bank (360 Checking and Savings) projects as well. Spanning video to outdoor to social to email to UX / web / content design, I’m grateful to have gotten a taste of pretty much everything Capital One does—including working with the omnipresent Capital One Bank Guy himself. Spoiler: he doesn’t actually live at a Capital One Café.

See a few examples of a whole heap of work I created below. I really enjoyed (am still enjoying), and am thankful for, my time here and met a ton of great folks. Turns out we’re not much different at all, us and them. Or them and us. You know what I mean.

Due to legal constraints, big banks like Capital One generally talk in hyper-specific ways everywhere and all the time. So, for our Brand Creative team, we oftentimes found creativity in modularity—creating content of all lengths and types out of 20+ individual benefit vignettes that we can edit together as need arises. With so many different things to say, this could’ve really turned into a kind of Pepe Silvia thing if we weren’t super buttoned up. Fortunately, we’re smarter than Charlie.

Here’s an example of a cut we put together from our shoot with the venerable and ubiquitous Capital One Bank Guy.

And here’s an example from our shoot featuring (not) real Café Ambassadors.

But wait, there’s more! There’s UX/web copy (this site, for one, as a companion for the above Ambassador videos) and fun and hyper-contextual (and 2025 IHAF award-winning!) OOH stuff too! That’s 360, baby!